
Adam Short
Adam Short edits Business Account Referral and leads its reviews of UK small-business current accounts and referral promotions. His work focuses on translating offer rules, account pricing and product features into clear steps for sole traders, freelancers, contractors and limited-company owners. For this Tide review, Adam checked the REFER200 journey, current Tide plan data, account-protection wording, switching support, invoicing limits and the practical deadlines attached to both cashback components. Business Account Referral is independent from Tide; its editorial conclusions are its own.
- Twelve years writing and editing UK small-business finance content, including account comparisons, fee analysis and promotion mechanics.
- Opened and operated business current accounts with several UK providers as a sole trader and later through a limited company.
- Built the comparison rubric used across this site: cost at realistic volumes, account protection model, tooling, support and offer value.
- Owns the sitewide fact ledger, the monthly offer verification cycle and the corrections process.
- Tide reviews and verdicts
- REFER200 offer mechanics
- Business account comparisons
- Review methodology and corrections


